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A Cause Marketing History Lesson from Bruce Burtch

On today’s show, Megan and Joe talk to Bruce Burtch, an earlier pioneer of cause marketing who was creating cause marketing programs well before the 1983 American Express campaign that’s credited with starting it all. Bruce is even credited with coining the term “Do Well by Doing Good” – a motto many companies and nonprofits live by today. Bruce talks about the beginnings of cause marketing, how it’s changed…and what hasn’t changed. These are timeless lessons from someone we call The Father of Cause Marketing. Listen now!

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Join Alli Murphy as she interviews top corporate leaders, nonprofit pros, and people who help them advance their careers and organizations. You’ll be inspired by the strategies change-makers follow to build win-win partnerships and campaigns and their actionable advice for advancing your career and developing your social impact team. Subscribe now to learn from the best and get ideas you can implement today!

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