104: Content Marketing and the Future of Nonprofit Fundraising
Today on Cause Talk Radio, Megan and Joe talk to Russell Sparkman, CEO, Content Strategy for FusionSpark Media about new research on the content marketing practices of nonprofit professionals.
With Blackbaud and the Content Marketing Institute, FusionSpark Media has published its second annual Nonprofit Content Marketing 2015: Benchmarks, Budgets, and Trends.
Russell, Megan and Joe discuss what is content marketing, the key to its success, the elements of a content marketing plan and why content is the future of fundraising success!
Content marketing is a strategic marketing approach based on creating and distributing content that is relevant, valuable and consistent to build and engage with an audience. The goal is to drive a specific action.