115: How Nonprofits Can Identify, Sell & Close New Corporate Partnerships
Today on Cause Talk Radio, Megan and Joe talk to Mollye Rhea, President of For Momentum, an Atlanta-based cause-related marketing agency.
With Mollye, we tackle one of the toughest issues for nonprofits — how to identify, sell and close new corporate partnerships. It's not easy! Fortunately, we have one of the best partnership experts in the business on today's show.
Since Mollye founded For Momentum in 2003, she's helped over 60 clients with projects ranging from setting strategy to valuing campaign ROI. She and her team have created and grown more than 75 partnerships, raising tens of millions for non-profit clients and directing millions in support to corporate clients.