13: Events, Cause and Mobile Collide with MoZeus
Today on Cause Talk Radio, Megan and Joe chat with MoZeus COO Charles Jones about effectively engaging consumers at events. Gone are the days where setting up a booth with kitchy prizes would attract attention. Charles explains how MoZeus is working in a cause marketing capacity with AARP to deepen consumer engagement at NASCAR events in support of their Drive to End Hunger initiative via a tablet-based application. The engagement has been successful in increasing consumer engagement as well as donations in support of their cause partnership.