168: To Succeed Causes Need to Stand Out from the Crowd

Julie Cottineau Founder, BrandTwist

Julie Cottineau
Founder, BrandTwist

Today on Cause Talk Radio, Megan and Joe talk to Julie Cottineau, founder and CEO of BrandTwist, a brand consultancy, and creator of Brand School Online, a learning program that teaches small business owners, entrepreneurs and non-profits how to create powerful brands that break-through crowded markets.

Julie is also the author of a new bestseller: TWIST: How Fresh Perspectives Build Breakthrough Brands.

On the show, Megan, Julie and Joe discuss:

  • Julie's career path to branding expert, including her unacknowledged invention of the Pet Rock and a stint with Sir Richard Branson.
  • How Julie defines Brand and a Brand Twist.
  • When is it appropriate for organizations to Twist? And why it's okay to turn off some people!
  • How you find your twist in the marketplace by looking both within your own brand story and outside your industry.
  • The importance of failing harder and developing focus when it comes to brand development.
  • The incredible opportunity nonprofits and businesses have to promote themselves and build their brands.

Links & Notes