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Cause Marketing on Pinterest with Beauty Brand Elizabeth Arden

Today Joe and Megan chat with Christina Bennett of Elizabeth Arden about their bang-up new cause marketing campaign on Pinterest, Pin It To Give It, in partnership with nonprofit Look Good Feel Better. Christina shares how the campaign plans to reach their donation goal of 10,000 eyeliners (valued at $16-$18 each) to Look Good Feel Better by early fall via a very integrated campaign bridging multiple channels and how this campaign may inform the brand’s future efforts on Pinterest. We also learn about Elizabeth’s Arden’s other cause marketing efforts, including a partnership with nonprofit Pencil, focused on employee engagement in local schools.

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Join Alli Murphy as she interviews top corporate leaders, nonprofit pros, and people who help them advance their careers and organizations. You’ll be inspired by the strategies change-makers follow to build win-win partnerships and campaigns and their actionable advice for advancing your career and developing your social impact team. Subscribe now to learn from the best and get ideas you can implement today!

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