217: Skincare Brand Donates When You #GoNaked

Today on Cause Talk Radio, Megan, and Joe talk to Kari Pendoley, head of the Rodan + Fields Prescription for Change Foundation, the giving arm of skincare brand Rodan + Fields, about their charitable work with empowerment organizations and upcoming #GoNaked fundraiser. 

On the show, Megan, Kari and Joe discuss:

  • The background of Rodan + Fields and their business model of independent consultants.
  • How Rodan + Fields built cause into the business right from the beginning.
  • The company’s work with buildOn, an organization focused on empowering high school students.
  • How Rodan + Fields involves its sales consultants in supporting buildOn with service programs.
  • Rodan + Fields’ upcoming campaign #RFGoNaked that encourages customers to post a makeup-free selfie to trigger a donation to their global partners.
  • How Rodan + Fields is using offline strategies to promote its online campaign.

Links & Notes