Influencers, Veterans And Leveraging ‘Ok, Boomer’ For Good (The Joe Show)

In this episode of Cause Talk Radio, Megan chats with regular monthly guest Joe Waters of SelfishGiving.com.

This episode spans all sorts of social impact topics, from Joe’s recent webinar on influencers in social impact and what he learned to #TeamTrees with YouTuber MrBeast and how The Arbor Day Foundation ran with what started out as an internet challenge.

Megan and Joe debrief on Veterans Day cause campaigns that caught their attention and why, including Call of Duty Endowment’s #HireHonor campaign, Macy’s Salutes Those Who Serve, KIND Heroes Bars, Dunkin’ Donuts and A Million Thanks and The Royal Canadian Legion’s special challenge to gamers that play war-related games.

Megan issues a special challenge to Joe to come up with a cause marketing promotion around the “Ok, Boomer” meme and Joe delivers!

Last, but not least, Megan and Joe start what will become a larger discussion of sustainable practices in cause marketing and social impact and discuss a few current practices that may not be as “green” as they could be.