3: Platforms, Pinterest and Pictures

In this episode of Cause Talk Radio, Megan and Joe talk (online) platforms, Pinterest (again) and (motion) pictures.

  • Joe's bullish on new, Boston-based online content service Swoop and explains how this might be used for cause marketing.
  • Pinterest is social media's golden child but will legal concerns over terms of use preclude passionate pinners from sticking around?
  • Megan talks about how major motion pictures are turning to cause marketing to launch new films, establish co-branding partnerships and increase promotional reach. But for 'The Lorax' movie, environmentalists are crying foul.  Hear all this and more in today's episode!

Links & Notes

Online Cause Marketing

More on Pinterest

Cause Marketing in Major Motion Pictures