45: Share Our Strength Flexes Cause Marketing Muscle to Help Hungry Kids

This week on the show, Megan and Joe speak to Chuck Scofield, the Chief Development Officer of Share Our Strength, the Washington D.C. based anti-hunger organization.

Chuck has worked at the organization for 14 years and walks through the history of Share Our Strength and discusses its signature campaign, No Kid Hungry, and its ambitious mission to end childhood hunger by 2015.

Chuck also shares the background story on the nonprofit's successful cause marketing program that has it working with some of the biggest names in business, including Tyson, Arby's and American Express.

Share Our Strength is a great organization to learn from. They are mission focused, innovative, savvy and know how to engage businesses in partnerships that are truly win-win. Listen and learn. Tune in now!

Pete Wright