62: Youth-Focused Agency Helps Marketers Woo Millennials
In this episode of Cause Talk Radio, Megan and Joe talk to Aria Finger, COO of millennial-focused nonprofit Dosomething.org and President of TMI, a new youth-focused agency.
Aria debunks myths about millennials and explains why the data scientists that explore their preferences, habits and beliefs are the rockstars in her organization.
We discuss how Dosomething.org effectively uses humor to engage millennials and why listening to your audience is always (ALWAYS!) the key to your success.
Tune in now to learn about marketing to millennials and find out why 250,000 of them signed up to use 'thumb condoms' to stop texting while driving.