66: When Disaster Strikes, Consumers Expect Companies to Respond

Today on Cause Talk Radio, Megan and Joe talk to Craig Bida, executive vice president, Social Impact, Cone Communications, about his firm's new Disaster Relief Trend Tracker. Craig shares how people all over the world are looking to companies to provide immediate and long term relief after a disaster. Companies that don't will face their own disaster in public relations and loss of consumer confidence and trust. We also talk with Craig about how cause marketers can better prepare businesses for a post-disaster response that is timely, significant and fair.