Today on Cause Talk Radio, Megan and Joe talk to Heather Golin, Director of Special Projects, at Spirit Halloween about their nationwide fundraiser for children's hospitals. The Spirit of Children has raised $11 million since 2006. Heather explains how the retailer raises millions of dollars in just several weeks of operation at 1,000+ pop-up stores by focusing on customer fundraisers, vendor participation and employee volunteering. This is a great episode about a retailer that's cause marketing is focused, successful and spirited! Tune in now!