72: Cause Marketing 101 with For Momentum's Mollye Rhea
Today on Cause Talk Radio, Megan and Joe talk to Mollye Rhea, president of the Atlanta-based marketing agency For Momentum, about the cause marketing basics. Mollye explains how nonprofits can get started in cause marketing and some of the common pitfalls to avoid. She also offers some valuable insights on the things companies are looking for from nonprofit partners and cause marketing promotions. Learn from someone who's been creating and experimenting with cause marketing campaigns since the "Columbus Moment" when American Express raised money to restore the Statue of Liberty in 1983!