77: Kaboom Takes Cause Marketing Seriously — With Toys

This week on Cause Talk Radio, Megan and Joe talk to Bruce Bowman, President of Kaboom, about their new cause partnership with Imagine Toys. Together, they've launched a new line of Go Out and Play toys that will support Kaboom's mission to get kids active. Bruce discusses the challenges and opportunities of having a long-term, strategic partnership with a company. Pay attention. These types of partnerships will be the rule, not the exception in the years to come. Cause marketing will be less transactional and more strategic. And Kaboom is leading the charge!

Pete Wright