Today on Cause Talk Radio, Megan and Joe talk to Rich Maiore, Senior Vice President, at Cone Communications, about the "Boston Strong" battle cry that has defined a city since the Boston Marathon attacks last April. Rich reflects on the rise of Boston Strong and whether its outgrown its initial philanthropic purpose. They also discuss the role businesses can play after tragedies and disasters, and how to maximize their impact. Boston Strong brings up a whole host of issues. But perhaps the most pressing is the role of business and consumerism when tragedy and disaster turns a community upside down. Tune in now!