96: Employee Engagement is Hot! How Not to Get Burned

Today on Cause Talk Radio, Megan and Joe talk to Mark Feldman, founder and managing director of Boston-based Cause Consulting, about the potential hazards and potholes of employee engagement. We all know that employee engagement is one of the hottest forms of cause marketing, but how can companies and nonprofits feed the fire without getting burned? The key, according to Mark, is knowing how employee engagement is different from the volunteer programs that preceded it. And viewing employee engagement as just volunteering is the first pothole to avoid. Mark gives the example of Boston Beer Company's Brewing the American Dream, which provides low and moderate income food and beverage small business owners with the mentoring they need to achieve their dreams. Boston Beer has helped new business owners and, in turn, has strengthened its own business with employee engagement. Boston Beer CEO Jim Koch has seen firsthand the value of involving employees in a meaningful cause. You will too! Tune in now!