97: When Customers Stumble, This Bank Picks Them Up

Today on Cause Talk Radio, Megan and Joe talk to Maria Veltre, Chief Marketing Officer, Fifth Third Bank, the 12th largest bank in the United States. Maria discusses two of the bank's cause marketing efforts. First, with Pay to the Order of each new customer who opens a checking account with direct deposit and makes three online bill payments, Fifth Third will give $150 to the customer and donate $150 to Stand Up To Cancer (SU2C). Fifth Third also donated an additional dollar for each time the #paytotheorderof hashtag was used on social media. The second Fifth Third Bank program is Homeowner Reemployment. The bank has partnered with NextJob, a nationwide reemployment solutions company, to offer an industry-first program that gives unemployed mortgage borrowers job search assistance, including one-on-one dedicated coaching, weekly webinars and online job search software, fully paid for by Fifth Third Bank. No other bank offers this service to mortgage customers! Tune in now. This podcast will show you how a big bank can balance profit with purpose!