Who needs real news? — Guest Andrew Sinkov from Evernote

Ellen caves to the long, fruity arm of Apple. Google gets all shiny and updated, while Yahoo! pokes fun from the corner. Jobs shares his thoughts on Flash while Adobe goes all bitter and emo. Our guest on the show this week is Andrew Sinkov, VP of marketing for Evernote. The company is part of a movement redefining the nature of marketing leadership bubbling up from land of start-ups, and Sinkov shares his thoughts on community engagement, product development, and how to build a customer base of 3 million users without buying a single lead.