"With great power, comes great responsibility," or so Facebook continues to learn. Calacanis is closing his account, Laporte ditched his last week, and "delete my Facebook account" is a top 20 trending topic on Google. Is there a message somewhere in there? Certainly mixed messages still to come. Our guest on the show this week is Frederick Van Johnson, founder of Mediabytes Marketing and host of the popular show "This Week in Photography" on the TWiT Network. Frederick shares his insights on engagement and community-building as marketers struggle to keep up with new tools.