Apple press conference creates mud, invites others to roll in it. Newsweek finds 10 new ways Facebook can ruin your life. ComicCon is hot in San Diego. Twitter users in New York are moody at midnight. This week on the show, Chris Skaggs, founder of Soma Games and Code Monkeys joins us to talk the App Economy, mobile, and building a brand one app at a time. Our Evernote friend Andrew Sinkov joins us to recap big changes that hit the platform last week.