I'm small but I'm mighty! — Guest Rick Turoczy from SiliconFlorist.com

Facebook gets all group-y again. Gap gets the vocal minority in a tizzy over a little blue square, helvetica, misses the jeans. ABC reaches right down into your soul with sound-sync iPad app. This week on the show, SiliconFlorist.com's Rick Turoczy joins us to talk about start-ups that get it, from clever use of social media to building communication into your business from the bottom up, inside out.