Do-Overs — Guest Jana Taylor from Benevity
Using competitors as keywords angers Brits. The Pika take our hearts AND our money in a clever billboard campaign. Apple is marketer of the decade. Starbucks is now both mathematically AND qualitatively "average." Viral video failures; a lesson and a tool. This week on the show, Benevity marketing head Jana Taylor talks about building engagement through philanthropy, one transaction at a time.