On the Poor Boat — Guest Dave Olsen from HootSuite

Viacom goes all sneaky AND lawyery, Starbucks and Target join forces to extract ducats from your phones, Square is awesome, and Google goes all Kansan for a day. Our guest on the show this week is the one and only Dave Olsen, community wrangler from HootSuite, who fills us in on just how to build a compelling and effective community and social marketing campaign on the cheap.