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The Naked Marketers

This Space For Rent.

The Naked Marketers

On Love and Marriage and Food

Facebook ads are awesome! Facebook ads suck! Zambia needs marketing help — cries out to planet Earth. Absinthe is back, with a hinky LA accent. Home grown ads on Youtube.

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Trenta-two

Starbucks rebrands and goes big. Lexus hangs it all out there. Behind the scenes of ads are better than the ads themselves. Branding should have a backbone.

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Hanging with the Smart Kids

Facebook is worth $2 billion clams, and is a hit for grandma, but students are chilling? MS adds ad-blocking to IE. And Samsung wants to wrap your goodies in tweets.

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I love you, by Cheerios

Soaps bring products to daytime, Colbert nails it. Tron is everywhere, producers get it. Google Goggles advertising. Jeff Goodby bleeds all over us awesomely. @God on Twitter has forsaken football. This week on the show, Pete Wright and Dane Christensen talk products, placements, tie-ins and Tron, and somehow manage to do it without Megan.

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I can run faster than you

Facebook is coming at us with gift cards. Ralph Lauren preps epic light show. Ask.com cans search. Cause is up. Mobile ad performance in Youtube is up. Skateboarders are apparently very, very down.

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Healthy Living through Marketing — Guest Matt Gougler

Mint mines data. T-Mobile mocks AT&T, practically begs for iPhone. Facebook deals go GeoLoco. This week on the show, health insurance industry marketer Matt Gougler joins us to talk about what recent changes in Washington may mean to how big health reaches out to all of us.

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Do-Overs — Guest Jana Taylor from Benevity

Using competitors as keywords angers Brits. The Pika take our hearts AND our money in a clever billboard campaign. Apple is marketer of the decade. Starbucks is now both mathematically AND qualitatively “average.” Viral video failures; a lesson and a tool. This week on the show, Benevity marketing head Jana Taylor talks about building engagement…

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Don’t Vote me Down — Guest Mounir Shita from Kimera Systems

The boob tube still rules. Online ad revenue surprises no one: grows. Facebook rolls out votes in comments. And groups. And probably some privacy issues. GAP retreats, head in hands. This week on the show, start-up vet Mounir Shita joins us to talk about the role of the start-up in building the future.

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